PUT YOUR BRAND ON THE TABLE.

El Tío's Quiniela is where second and third generation Hispanic fans in Central Texas play every jornada. Sponsor a league, put your brand in front of them all season, and be the only one in your business they see. One brand per category. El Tío doesn't do favors for your competition.

Book a demo See the game first

WHY THIS BEATS GUESSING.

Digital wastes half your budget guessing who's Hispanic. El Tío's players told us. They're playing every week, they're local, and they came back on their own.

THREE WAYS IN.

Bronze
Presented by
$149per month
- Your brand on a league table: logo, your color, presented by you.
- Category exclusivity: nobody else in your business shows up.
- A public league El Tío promotes.
For the local business that wants presence where its customers already play.
Buy this placement
Most popular
Silver
The jornada prize
$299per month
Everything in Bronze, plus:
- You put up the season prize. No cash. El Tío hands it to whoever beats him, so it stays a skill contest. Winner eats free for a month at your place.
- The counter card: a card with El Tío and your QR for your register. Physical presence without a printing press.
For the business that wants foot traffic and a prize with its name on it.
Buy this placement
Gold
The house league
$599per month
Everything in Silver, plus:
- Featured position: yours is the league El Tío pushes.
- Audience report: how many played, how many scanned your QR, month by month. Nobody else in local media hands you that.
- Full custom look on the table.
For the serious advertiser (legal, funeral, insurance) that wants measurement.
Buy this placement

Season one pricing. The quiniela opened during Apertura 2026 and the table is still filling up. You'd be a founding sponsor, at founding rates. El Tío won't pretend he has a season of history he doesn't.

ONE JORNADA ON EL TÍO.

Not sure, nephew? Run one jornada on El Tío. Your brand on the table, one week, free. See it live before you pay a peso.

El Tío's team sets it up after you ask. Nothing self serve, nothing charged.

Run my free jornada

ONE BRAND PER CATEGORY.

Exclusivity runs the whole season, not the month you signed. While your category says TAKEN, El Tío closes the door on your competition.

SPONSORSHIP YOU CAN ACTUALLY MEASURE.

Every league and every QR carries its own code. You get players joined, jornadas played and scans, by week. Nobody else in local media hands you that. El Tío doesn't ask you to take his word for it.

SEASON CALENDAR.

Window	What's live	Be in by
Apertura 2026	Weekly jornadas through the regular season	Any Thursday
Liguilla 2026	Playoff bracket and the loudest weeks of the year	November
Clausura 2027	New season, new table, preseason ballot	January

Liga MX calendar. Your brand runs next to the games your customer is already watching.

WHAT EL TÍO NEEDS FROM YOU.

Item	What el Tío needs
Logo	SVG or PNG on transparent background
League name	How you want it to read on the table
Prize	What the winner gets. No cash, no gift cards for cash.
Link	Where a player lands if he taps your name
Category	So El Tío closes it to your competition

Send it by replying to your email thread. That's it. No portal, no login.

Prefer to talk first?

No slot machine here, nephew. Tell El Tío's team what you sell and we'll show you the table live. See your brand on it before you commit. Nothing gets charged on this page: we agree on the table first, then El Tío's team sends the invoice.

BOOK A DEMO WITH EL TÍO'S TEAM.

Five fields, nephew. El Tío's team calls you, shows you the table live, and tells you if your category is still open.

Beyond the sheet

HRM, the company behind El Tío Sabe, sells local sports sponsorship and in-store media across the Hispanic corridor. If you want more than a slot, start there.

See HRM for brands